Journal — operating notes

Journal.

Operating notes from a one-person AI-enabled marketing agency. What we ship, what we get wrong, what we learned the hard way.

01 Operating notes What an AI-enabled marketing agency actually ships in a year A retro on shipping 1,800-plus branded shorts across two consumer brands with no in-house creators, no editors, and no agency-of-record. Cost basis, failure modes, and what was actually load-bearing. 02 Engineering UGC at scale: rebuilding the creator pipeline for an eight-creator AI network Why generic AI tools collapse at production volume, and the operations layer that lets a single brand sustain daily UGC output across YouTube, Instagram, and TikTok without a content team. 03 Strategy Working alongside the agency stack: a year of operating notes from an AI-enabled marketing agency Twelve months of running AI creator content alongside agencies, performance teams, and in-house creatives. What an AI marketing agency owns end to end, what we hand off, and where the lines actually fall. 04 Pipeline Lessons from shipping 400 literary shorts on autopilot Project Marginalia retrospective. One markdown file in, 409 voiced and captioned vertical videos out, marginal cost under a dollar. The first end-to-end test bed of what became the Parallel Media engine.