Work Services Journal Free audit →
Work — across paid, search, AI creators, and IRL

Selected work, up and down the stack

We bring the best of quant trading to marketing: trace the demand signal, optimize the creative portfolio, execute systematically, compound the winners.

01 — Creative production
4 items

We test every ICP and angle your agency skips, then scale the winners

PARALLEL STUDIO / AD CREATIVE — SOLSTICE
ANIMATE WINNER →
SUBJECT — SERUM NO. 4
4 VARIATIONS — 1 WINNER
V-01
Golden hour, bare shelf
V-02
Vanity mirror, close-up
V-03 — WINNER
She kept one bottle
V-04
Morning light, no makeup
STILLS → CLIP, ONE ENGINEV-03 → 0:15 REEL
In-house ad-creative studioPick a subject, spin image variations, animate the winner
PARALLEL STUDIO / COVERAGE — 36 CREATIVES
SCORING LIVE
2.8×
1.9×
KILL
1.4×
KILL
1.6×
KILL
2.1×
1.2×
KILL
1.7×
KILL
KILL
1.5×
+ 21 MORE
1.3×
KILL
2.0×
PRODUCT × FUNNEL × ANGLEWINNERS SCALED — KILLS UNDER $40
Creative coverage36 creatives across product, funnel, and angle — scored on performance, winners scaled
PARALLEL STUDIO / STRATEGY MAP
A CREATIVE FOR EVERY CELL
TOF
MOF
BOF
RETENTION
Serum No. 4
2.8×
1.9×
TEST
1.4×
SPF Daily
KILL
1.6×
TEST
QUEUED
Cleanser
2.1×
TEST
KILL
QUEUED
LIVE — SCORED
TESTING
KILLED
QUEUED
The method — product × funnel × angleA creative for every cell, not one hero ad — then double down on what wins
PARALLEL PIPELINE — TRACKED PER ARTIFACT
6 IN FLIGHT
ARTIFACT SCRIPT VOICE RENDER REVIEW UPLOAD
NO. 041 She kept one bottle — Maya, 0:15 ✓✓✓✓● LIVE
NO. 042 Derm reacts to the label — Lena, 0:22 ✓✓✓● 2—
NO. 043 Morning light, no makeup — Sofia, still ✓✓● 64%——
NO. 044 The 4am shelf tour — June, 0:18 ✓● GEN———
NO. 045 Golden hour, bare shelf — Maya, 0:12 ● DRAFT————
NO. 046 Watch this melt in — Theo, 0:15 ● DRAFT————
Live pipeline — instrumentedScript, voice, render, review, upload — tracked per artifact
02 — AI creator network
2 items

You own the creators outright — no rates, no reshoots, posting every day

PARALLEL CREATORS / ROSTER — 7 PERSONAS
NEW PERSONA
Maya
SKINCARE DIARIES
● POSTING
TT · IG · YT42 / MO
Lena
DERM DESK
● POSTING
TT · YT31 / MO
Sofia
SHELF TOURS
● POSTING
IG · TT38 / MO
Theo
ROUTINE LAB
WARMUP
YTDAY 12
HELD CONSISTENT — SCENE, WARDROBE, EXPRESSION+ 3 MORE PERSONAS
Roster — branded AI creatorsPersonas held consistent across scene, wardrobe, and expression
PARALLEL CREATORS / OPERATIONS
18 ACCOUNTS — RUN AS ONE
CREATOR / ACCOUNT STATUS CADENCE QUEUE 7-DAY
Maya — TikTok ● POSTING2 / DAY3 READY+18%
Maya — Instagram ● POSTING1 / DAY2 READY+11%
Lena — TikTok ● REVIEW 21 / DAY1 READY+24%
Sofia — Instagram ● POSTING1 / DAY4 READY+9%
Sofia — YouTube Shorts SCHEDULED3 / WK2 READY+6%
Theo — YouTube WARMUPDAY 12——
Creator ops — dozens of accounts, run as oneStatus, cadence, and review queues across the network
03 — Paid & competitive
2 items

We run every angle your rivals miss

PARALLEL COMPETITIVE / BY ANGLE
LIVE BOARD
ANGLE — PRICE
RIVAL A — 14 ADS
RIVAL B — 9 ADS
ANGLE — RITUAL
RIVAL A — 6 ADS
RIVAL C — 11 ADS
ANGLE — CLINICAL
RIVAL B — 2 ADS
GAP — UNCONTESTED we attack here
Competitive intel — every rival's ads, by angleA live board of competitor ads sorted by angle, so we attack the gaps
PARALLEL PAGES / CONVERSION
INTENT-MATCHED — COMPLIANCE-REVIEWED
She kept one bottle
SHOP →
CVR 4.1%
INTENT — "REPLACE ROUTINE"● LIVE
Derm-checked, daily
SHOP →
CVR 3.4%
INTENT — "IS IT SAFE"● LIVE
Landing pages — conversion pages at volumeIntent-matched, compliance-reviewed, shipped at scale
04 — Search & answer engines
1 item

SEO, AEO, GEO, and pSEO — all systematically built

PARALLEL PAGES / PROGRAMMATIC MATRIX — STATE × PRODUCT × COMPETITOR
4,912 CELLS — INDEX GATED
RATES
VS RIVAL A
VS RIVAL B
GUIDES
CALCULATORS
FAQ
CA
TX
FL
NY
+ 46
…
…
…
…
…
…
INDEXED — LIVE
GATE — AWAITING DEMAND
DRAFTED
INDEX GATE — PROVEN DEMAND ONLY
4,912
TOTAL CELLS MAPPED
212
PAGES LIVE — INDEXED
38
AI ANSWER CITATIONS — 30 D
gated
INDEX OPENS ON PROVEN DEMAND
Programmatic SEO & AEO — 4,900+ pages as a matrixFull coverage across every state × product × competitor cell, index gated to proven demand
05 — IRL
3 items

Stunts you can't pull off on traditional channels

Street creator campaign
Mobile media
Ambient out-of-home media
Street teams · mobile media · ambient out-of-homePlanned for footage from day one
Engagement timeline
2024 Q1 → today
2024 Q1
Project Marginalia kicks off
Literary shorts pipeline shipped from one input file. Cost per finished short drops below $1. The earliest end-to-end test bed for what the engine becomes.
2024 Q3
Pipeline rebuild
Ideation, voice, render, and upload merged into a single orchestrated graph. First version of what is now the workflow editor.
2025 Q1
Project Atrium begins
Eight-creator network operating on the new engine. Adds the device-farm warmup loop, per-account proxy isolation, scoped review queues.
2025 Q3
Boswell launches publicly
First brand to run on the engine in full daylight at joinboswell.com. Seven AI creators, daily output across YouTube, Instagram, TikTok.
2026 Q1
Creative system extends to paid
The same graph that scripts a short now renders an ad. Prompts and templates spin one offer into dozens of on-brand variants, scored on performance.
2026 Q2
Parallel Media spins out
The standalone product, running for outside brands — including a publicly traded mortgage lender on pSEO and ad creative.
Case studies — four engagements on one system

Full-coverage ad creative is the core; IRL and AI creator networks are the gears on top. Most are live; identifying detail is removed where the brand is private.

Fintech · mortgage lending
A publicly traded mortgage lender — pSEO lead engine and ad creative at velocity
Built an earned-search lead engine — competitor-conquest comparison pages plus a programmatic matrix across states, products, and rival lenders — and an end-to-end creative system that turns prompts and templates into ad variants faster than a paid team can brief them.
2026 → ONGOING · 200+ PROGRAMMATIC PAGES · TEMPLATED AD CREATIVE · BRAND CONFIDENTIAL
Publishing · literary content
Project Marginalia — 400+ literary shorts shipped from one input file
Took a single curated markdown file of 409 quotes and produced upload-ready vertical videos with voice, cover composition, and captions — entirely unattended. The first proof that one system could cover an entire content surface at volume.
2024 Q1 → MAINTENANCE · 409 SHORTS · FULLY UNATTENDED PIPELINE · BRAND CONFIDENTIAL
AI influencers · DTC peptides
Boswell — AI creator network built from launch
The AI-influencer gear, run in full daylight: seven branded AI creators across YouTube, Instagram, and TikTok for a new peptide brand, daily output since day one, ideation through upload with no in-house content team.
2025 Q3 → ONGOING · 7 CREATORS · DAILY MULTI-PLATFORM · PUBLIC — JOINBOSWELL.COM
AI influencers · chat platform
Project Atrium — eight-creator network for a consumer chat platform
An eight-persona AI creator network for a consumer chat brand, including the device-farm warmup loop, organic follow operations, and creator-led funnel handoff to the brand's primary URL.
2025 Q1 → ONGOING · 8 CREATORS · FULL WARMUP AUTOMATION · BRAND CONFIDENTIAL