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Consumer apps · chat platform

Project Atrium — eight-creator network for a consumer chat platform

Engagement — 2025 Q1 → ongoing Brand confidential · engagement detail available under NDA
Brief

A consumer chat platform needed organic distribution at the cost basis of automation, not paid acquisition. The brief: stand up a network of branded AI creators who could populate, warm, and operate platform-native accounts — while routing genuine demand back to the product’s primary URL.

SectorConsumer apps · chat / social
Stage at startLive product, paid-acquisition heavy, organic surface underbuilt
ChannelsInstagram, YouTube Shorts, TikTok, X / Reddit lurk-and-comment
ConstraintsPlatform anti-bot regimes, follow-action limits, daily post caps, IP-rotation requirements
Build
3 systems
01 · Persona network
Eight branded AI creators with distinct content lanes mapped to user-segment archetypes. Each persona has a consistent face, voice, posting style, and bio funnel.
Bios push every visitor to the brand’s primary URL through a single tap, not a creator-link tree.
02 · Device farm + warmup
Physical device farm running platform-native warmup loops. Bimodal scroll cadences, organic follow sweeps, hashtag rotation, per-account proxy isolation.
Per-serial locks and brand-aware dispatch so accounts on shared devices never collide.
03 · Content + distribution
Daily short-form output through the standard pipeline (script → voice → video → upload). Cohort fan-out across platforms with a min-age guard to avoid stampedes.
Performance feedback flows back into prompt and template selection weekly.
Result
8
Branded AI creators in production
3+
Platforms operated daily
100%
Warmup automation — no manual handsetting
0
In-house creators or agency-of-record
24/7
Orchestration via cron + dashboard ops surface
N+1
Creators added per onboarding sprint — scales horizontally
Operational notes

Beyond content, this engagement included the infrastructure most agencies don’t build: per-account proxy management, captcha auto-solve, OAuth token rotation across multiple GCP clients, multi-tenant Supabase as system of record, and a unified dashboard for caption review, render reset, and visual approval. The point is that “AI creator content” in production is not a generation problem — it is an operations problem, and the operations layer is what we own.

Stack
Anthropic Claude ElevenLabs Seedance Flux FastAPI Supabase Dokku Playwright Appium Android device farm IPRoyal proxies CapSolver YouTube Data API Instagram Graph